Projects Selection
A selection of projects for the studio founder´s Barbara Casquero Arias
More than 20 years building, creating, directing, executing and colaborating on visual merchandising and brand experience for leading international fashion and retail names from AWWG , Pepe Jeans, Red Bull Racing, Hoss Intropia, Mango, All Saints, Matthew Willianson, Paul Smith, Selfridges to Harrods. Turning spaces into brand narratives that drive emotion, coherence, experience and conversion, the experience and standard that BareFront Studio is built on.
More than 20 years building, creating, directing, executing and colaborating on visual merchandising and brand experience for leading international fashion and retail names from AWWG , Pepe Jeans, Red Bull Racing, Hoss Intropia, Mango, All Saints, Matthew Willianson, Paul Smith, Selfridges to Harrods. Turning spaces into brand narratives that drive emotion, coherence, experience and conversion, the experience and standard that BareFront Studio is built on.
Window Design
Window schemes that tell the story of the brand & campaign collection in seconds.
Hoss Intropia - Regent St, London UK
Christmas window concept — creative direction, production and full store roll-out.
Hoss Intropia - Rome, Italy
Hoss Intropia - Serrano, Madrid
Hoss Intropia - Serrano, Madrid
New collection window roll-out — concept desing, production and full store execution.
Hoss Intropia - Sloan Sq, London -UK
Hoss Intropia - Valencia, Spain
Intropia - Serrano, Madrid
360° Launch event — window concept design for the debut of Intropia, formerly Hoss Intropia.
Intropia - Serrano, Madrid
Intropia - Serrano, Madrid
Intropia - Sloane Sq, London, UK
Intropia - ECI Castellana, Madrid
New brand image concept — development and pilot implementation across El Corte Inglés store corners.
Intropia - ECI Serrano, Madrid
New brand image concept — development and pilot implementation across El Corte Inglés store corners.
Intropia - ECI Serrano, Madrid
New brand image concept — development and pilot implementation across El Corte Inglés store corners.
Hoss Intropia - Serrano, Madrid
New collection window concept — design, production and full store roll-out.
Hoss Intropia - Regent St, London, UK
Hoss Intropia - Serrano, Madrid
Window installation in collaboration with artist Quentin Jones.
Intropia - Sloane Sq, London, UK
Window collaboration for the artist Quentin Jones
Hoss Intropia - Regent St, London, UK
Hoss Intropia - Via del Corso, Roma
New collection window roll-out — design and production of a frame composition showcasing the exclusive prints created for the collection.
Hoss Intropia - Via del Corso, Roma
New collection window roll-out — creative direction and production.
Hoss Intropia - Serrano, Madrid
Hoss Intropia - Serrano, Madrid
Seasonal window — creative design, production and execution.
Hoss Intropia - Via del Corso, Roma
Hoss Intropia - Serrano, Madrid
Seasonal window — creative design, production and execution.
Hoss Intropia - Serrano, Madrid
Seasonal window — creative design, production and execution.
Hoss Intropia - Serrano, Madrid
Seasonal window — creative design, production and execution.
Hoss Intropia - Serrano, Madrid
Seasonal window — creative design, production and execution
Hoss Intropia - Serrano, Madrid
Wool campaign window — custom knitted furniture pieces designed to bring the collection to life, supported by in-store knitting workshops. Created in collaboration with The Woolmark Company, with the honorary presence of HRH The Prince of Wales
Harrods- Brompton Rd, London -UK
Window installation at Harrods, London.
Harrods- Brompton Rd, London -UK
In- Store display installation at Harrods, London.
Harrods- Brompton Rd, London -UK
Window installation at Harrods, London.
Hoss Intropia - Bloomingdales - New York, EEUU
Seasonal window concepts for Bloomingdale's — design, production and installation across key US locations including New York, Washington DC, Chicago, Orange County, Orlando and Newport Center.
Hoss Intropia - Bloomingdale´s
Bloomingdale´s , 504 Broadway , New York ,NY EEUU
Hoss Intropia - Bloomingdale´s
Bloomingdale´s , 504 Broadway , New York ,NY EEUU
Hoss Intropia - Bloomingdale´s
Bloomingdale´s , 504 Broadway , New York ,NY EEUU
Hoss Intropia - Bloomingdale´s Michigan Ave , Chicago IL, EEUU
Collaborative window installation at Bloomingdale's — communicating the Elin Kling x Hoss Intropia scarf collaboration in support of a charitable cause.
Hoss Intropia - Bloomingdale´s
Bloomingdale´s Washington D.C .EEUU
Store Activations
Seasonal moments, 360º launches and in-store events designed to create impact and drive footfall.
Pepe Jeans London
360° denim campaign — in-store activation.
Pepe Jeans London
Pepe Jeans London
Store opening in London with the 360º denim campaing
Pepe Jeans London
In - Store props and comunication display with 360º denim campaign
Pepe Jeans London
Denim fits comunication props proposals
Pepe Jeans London
Window instalation and execution for the 360 ºdenim campaing
Pepe Jeans London
Corporate graphic imagery — production and planning.
Pepe Jeans London
Display and POS roll out
Pepe Jeans London
In-Store set up Lila Moss campaing activation
Pepe Jeans London
Pepe Jeans London
Window Lila Moss image set up and campaing clain all over facade
Pepe Jeans London , Carnaby St - London, UK
Pepe Jeans London, Torino - Italy
Pepe Jeans London
In-Store set up for the new campaing with Brooklyn Beckham
Pepe Jeans London
Pepe Jeans London
In-store set-up communicating brand image.
Pepe Jeans London
In-store set-up mannequis & styling
Pepe Jeans London
In-store set-up communicating brand image.
Pepe Jeans London
Denim area set-up with the custom area as brand experience
Pepe Jeans London
Christmas decoration set-up.
Brand Activations
Pop-ups, installations and brand experiences that go beyond the store.
Pepe Jeans London
50th anniversary visual experience — concept development and execution.
Pepe Jeans London
50th anniversary talent gallery — brand experience concept and execution.
Pepe Jeans London
Pepe Jeans London
Pepe Jeans London
Activation prop display — design mock-ups.
Pepe Jeans London
Activation prop display — design mock-ups.
Pepe Jeans London
Activation prop display — design mock-ups.
Pepe Jeans London
Press & influencer activation — set-up and execution.
Pepe Jeans London
Pepe Jeans London
Pepe Jeans London
Pepe Jeans London
Pepe Jeans London
Pepe Jeans London
Dua Lipa for Pepe Jeans campaign launch — pop-up activation showcase.
Pepe Jeans London
Dua Lipa x Pepe Jeans Collection presentation — installation at COAM Museum, Madrid.Collection
Pepe Jeans London
Dua Lipa x Pepe Jeans Collection presentation — installation at COAM Museum, Madrid.Collection
Pepe Jeans London
Pepe Jeans London
Dua Lipa x Pepe Jeans — in-store collection display presenting Dua Lipa as brand ambassador.
Pepe Jeans London
Special Project & Brand Moments
Press days and one-off creative productions.
Red Bull Racing x Pepe Jeans
VM guidelines for Selfridges London pop-up installation
Pepe Jeans London
Collection launch visual merchandising set-up at Pavelló Mies van der Rohe, Barcelona.
Showroom Concep Creation
Spaces designed to present collections and brands with clarity, coherence and intention — where collections come to life and brands find their voice.
Pepe Jeans London
Showroom set-up for new collection launch, Madrid.
Pepe Jeans London
Custom denim experience — bespoke area within showroom for personalised client activations.
Pepe Jeans London
Showroom set-up for new collection launch, Munich.
Pepe Jeans London
Showroom set-up product cluster creation and styling.
Pepe Jeans London
Showroom set-up for new collection launch, London.
Red Bull Racing by Pepe Jeans
Showroom pop-up set-up — collection launch and brand presentation as new addition to AWWG group.
Red Bull Racing by Pepe Jeans
Showroom in Munich- set up collection launch for the presentation as new brand in the group AWWG
Retail Visual Merchandising Development
Full visual concepts for new stores, refurbishments and retail roll-outs.
Pepe Jeans London
Denim campaign — in-store set-up.
Pepe Jeans London
Carnaby St in-store set up
Pepe Jeans London
Carnaby St in-store set up
Pepe Jeans London
In-store set-up and layout follow-up concept, Qatar.
Pepe Jeans London
In - store set up for lay-out store concep in Lisbon
Pepe Jeans London -Corte Ingles
In-store set-up and layout concept — shop-in-shop, El Corte Inglés.
Pepe Jeans London -Corte Ingles
Pepe Jeans London -Corte Ingles
Pepe Jeans London -Corte Ingles
Pepe Jeans London -Corte Ingles
Pepe Jeans London -Corte Ingles
Pepe Jeans London
In - store set up for lay out store concep in London
Hoss Intropia - Colón,Valencia
In-Store set up Vente privée area
Hoss Intropia - Paseo de Gracia, Barcelona
In-Store set up Vente privée area
Hoss Intropia - Paseo de Gracia, Barcelona
In-Store VM set up Vente privée area
Hoss Intropia - Serrano, Madrid
In-Store VM display and collection layout
Hoss Intropia - Serrano, Madrid
In-Store VM set up Vente privée area
Hoss Intropia - Serrano, Madrid
In-Store VM set up Vente privée area
Hoss Intropia - Paseo de Gracia
In-Store VM Collection setup
Hoss Intropia , Sloane Sq, Londres
In-Store VM Collection setup
Hoss Intropia, Head office Showroom
VM collection setup
Hoss intropia, Via Corso , Roma
Fiiting room area Setup
Hoss Intropia, Madrid
VM guidelines pictures setup
Hoss Intropia , Serrano, Madrid
Accesories are VM props display setup
Hoss Intropia, Colón,Valencia
VM coleccion set up
Hoss Intropia , Mission Valley , San Diego CA, Estados Unidos
VM setup opening shop in shop
Harrods
Freelance work , VM store set-up
© All Right Reserved. Barbara Casquero by Barefront Studio.
e-mail us: barbara@barefrontstudio.com
